Why your business needs a Domain?

Taking your business online is now a necessity to keep up with the competition, to do that; you'll need a domain name.

A domain name is the first step to building your business online. It can determine your entire online branding campaign and is the first place people will look to find your business on the Internet. Purchasing a domain name is a small investment for the returns you will experience.

Your business website will be built on your domain name. When you promote your website, your domain will be printed on your stationary and business card. Your email address will contain your domain name. It's for these reasons you need to choose a good domain name.

If you're not convinced your business will benefit from purchasing a domain name, here's 6 reasons:

1. A domain reflecting your business purpose or name portrays a more professional image than a free domain such as http://users.freedomain.com/~mybusiness

2. Allows your business to be found (and remembered) easily by customers.

3. A website built on your business domain will be eligible for listing in major directories such as Yahoo, MSN etc...

4. Your own domain will help you get included in search engines.

5. Trust is a major issue on the Internet, securing your business a domain name will ensure that a degree of trust is established instantly with your visitors.

6. A unique domain name for your online business increase brand awareness of your product to a global audience

Generic Domains

An alternative (or additional) domain to consider for your online business is a generic domain. While brandable domains are unique to your business, generic domain names are representative of entire industries, or services. For example, cheapmanchester.com or tvrepairs.com.

When you purchase a generic domain to build your website on, you are aligning your business as the leader of your industry or service. Generic domains are also a source of type-in traffic, or "direct navigation" traffic.
Research from September 2004 showed that more than 67% of daily global Internet users arrive at websites through "direct navigation" using their browser.

Direct navigation is defined as typing a URL (domain name) into a browser address bar or using a bookmark. (Source: WebSideStory, Inc.'s StatMarket division.)

Register Today

Remember, if your business website has not yet been developed, you still need to register your domain as quickly as possible. Your registered domain will allow you to set up email addresses and is a vital step in the professional development of your online business.